New York, NY – July 28, 2016 -- Greater New York Mutual Insurance Companies (GNY), the venerable, super-regional leader in property and casualty insurance, formalized its outreach to the millennial generation today with the launch of its new Facebook page.
The mutual company, founded in 1914, specializes in commercial real estate. It has enjoyed an A+ (Superior) rating by A. M. Best for 32 consecutive years. It has a high retention rate and historically enjoys long-standing relationships with both its brokers and their customers.
“For many of our customers, GNY coverage has been passed down from generation to generation due to our strong level of customer service,“ said GNY CEO Elizabeth Heck. “Since this next generation of brokers and owners is on social media, we want to be there for them, same as we’ve always been.”
Tips on loss mitigation and company news, including new products and procedures, will keep customers informed, thereby helping them grow their own businesses, Heck says. “It’s just another way of sharing our market expertise with our partners.”
The GNY updates are available at www.facebook.com/greaternewyork
While the Facebook page is a new initiative, GNY has long had a LinkedIn presence, using it to recruit new hires. “In fact, many of those new hires recommended we expand our online presence to Facebook,” Heck said.
GNY is headquartered in New York, NY, and has more than 100 years of expertise in designing, underwriting and providing insurance solutions for business owners and property managers.